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Free E-marketing Guide

A downloadable guide provided by an internet software company designed to help non-profits organizations make better use of the internet.

Free eMarketing guide available to nonprofits
July 22, 2002
An Internet software company that provides online relationship management and fundraising solutions to the nonprofit sector, recently released a downloadable guide to help nonprofits make better use of the Internet. Published by Convio, the eMarketing for Nonprofits: A Practical Guide for Using Email is a free, 18-page manual aimed at nonprofit organizations interested in using targeted email campaigns for marketing, fundraising, advocacy, and developing lifetime constituent loyalty. "Email is a powerful, very cost effective and easy-to-use mechanism for reaching out to constituents, but it does requires a strategy, some know-how and, of course, a good tool," said Vinay Bhagat, founder and CEO of Convio. "We wrote this guide as a quick read for groups that want to get started with eMarketing as well as those that want to take their existing initiatives to the next level. It is a compendium of strategies and tactics that today's most progressive nonprofit organizations are using to achieve great results, quickly and often with few resources." For more information, visit: www.convio.com/site/PageServer?pagename=eMarketingGuide.

Source: Charity Village newsletter
Village Vibes 7.29
July 22, 2002