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Thinking Words

Describes the problem solving technique of thinking words.

Category: Problem Solving

Thinking Words

Isolate the opportunity, problem, or situation you want to think about.

Ask “CREATES” questions about each stage of the opportunity, problem, or situation to see what ideas emerge. CREATE is an acronym for a variety of “thinking” words  Combine, Rearrange/reverse, Exaggerate, Adapt, Transform, Eliminate, Substitute

Source: Harrington, J. (1997). McGraw-Hill